Heavy white-gold iced Cuban chains and a block pendant over a washed black T-shirt

Website-21 / HIP-HOP JEWELRY

HEAVY
ROTATION.

Silver-tone links. Diamond details. Put your next rotation together.

THE EVERYDAY STATEMENTChains & pendants

Shop by category

The lineup.

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SHOP THE PIECES

THE COLLECTION.

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YOUR PIECE

1 to 3 Carat Emerald Lab Grown Diamond Pave Fancy Bracelet in 14K Gold

1 to 3 Carat Emerald Lab Grown Diamond Pave Fancy Bracelet in 14K Gold
View full product details
YOUR PIECE

1 to 3 Carat Round Lab Grown Diamond Pave Fancy Bracelet in 18K Gold

1 to 3 Carat Round Lab Grown Diamond Pave Fancy Bracelet in 18K Gold
View full product details
YOUR PIECE

1 to 3 Carat Princess Lab Grown Diamond Halo Fancy Bracelet in 14K Gold

1 to 3 Carat Princess Lab Grown Diamond Halo Fancy Bracelet in 14K Gold
View full product details
YOUR PIECE

1 to 3 Carat Cushion Lab Grown Diamond Cluster Fancy Bracelet in 14K Gold

1 to 3 Carat Cushion Lab Grown Diamond Cluster Fancy Bracelet in 14K Gold
View full product details

Showing 4 pieces in Bracelets.

WEBSITE-21 / ON BODYTHE CHAIN EDIT
Heavy white-gold iced Cuban chains and a block pendant over a white T-shirt and black denim

LINK
UP.

Close-up of thick white-gold iced Cuban links on brushed steel
CUBAN LINKS, UP CLOSE.

A heavyweight chain. A worn-in tee.
Keep the rest simple.

THE SIGNET EDIT

BOLD RINGS.

Bold shapes. Diamond details.

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YOUR PIECE

0.5 to 2 Carat Emerald Lab Grown Diamond Bezel Mens Ring in 14K Gold

0.5 to 2 Carat Emerald Lab Grown Diamond Bezel Mens Ring in 14K Gold
View full product details
YOUR PIECE

0.5 to 2 Carat Cushion Lab Grown Diamond Channel Mens Ring in 14K Gold

0.5 to 2 Carat Cushion Lab Grown Diamond Channel Mens Ring in 14K Gold
View full product details
YOUR PIECE

0.5 to 2 Carat Princess Lab Grown Diamond Flush Mens Ring in 14K Gold

0.5 to 2 Carat Princess Lab Grown Diamond Flush Mens Ring in 14K Gold
View full product details
YOUR PIECE

0.5 to 2 Carat Round Lab Grown Diamond Bezel Mens Ring in 18K Gold

0.5 to 2 Carat Round Lab Grown Diamond Bezel Mens Ring in 18K Gold
View full product details
White-gold diamond link bracelet and a broad signet ring styled with worn black denim and a white T-shirt

OFF DUTY / ON BODY

AT
WRIST.

Silver against worn denim.
One strong piece does the work.

Explore bracelets THE WEBSITE-21 STYLE NOTES

THE BRACELET EDIT

WRIST ROTATION.

Sculpted white-gold links. A little more weight to the look.

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YOUR PIECE

1 to 3 Carat Emerald Lab Grown Diamond Pave Fancy Bracelet in 14K Gold

1 to 3 Carat Emerald Lab Grown Diamond Pave Fancy Bracelet in 14K Gold
View full product details
YOUR PIECE

1 to 3 Carat Round Lab Grown Diamond Pave Fancy Bracelet in 18K Gold

1 to 3 Carat Round Lab Grown Diamond Pave Fancy Bracelet in 18K Gold
View full product details
YOUR PIECE

1 to 3 Carat Princess Lab Grown Diamond Halo Fancy Bracelet in 14K Gold

1 to 3 Carat Princess Lab Grown Diamond Halo Fancy Bracelet in 14K Gold
View full product details
YOUR PIECE

1 to 3 Carat Cushion Lab Grown Diamond Cluster Fancy Bracelet in 14K Gold

1 to 3 Carat Cushion Lab Grown Diamond Cluster Fancy Bracelet in 14K Gold
View full product details

THE DETAILS

UP CLOSE.

See the cut, the setting
and the links between.

Close-up of square Asscher diamonds in white-gold prong settings on dark denim

Asscher, up close.

CUT
Asscher
SETTING
Prong
METAL
14K GoldWhite Gold
Explore the necklace
Low-angle detail of the white-gold links joining Asscher diamond settings

Link by link.

14K Gold / Prong setting

Detail of a white-gold bracelet clasp beside square princess-cut bezel-set diamonds

All the way around.

Princess cut / Bezel setting

THE ICED EDIT

BUILD YOUR STACK.

A tennis necklace. A cross. A bracelet.
Pick your pieces. Put them together.

White-gold Asscher tennis necklace, radiant diamond cross and princess-cut bracelet arranged together on white
WHITE GOLD / LAB-GROWN DIAMONDSTHE THREE-PIECE EDIT

Make it your combination.

3 PIECES
YOUR PIECE

2 to 5 Carat Asscher Lab Grown Diamond Prong Tennis Necklace in 14K Gold

2 to 5 Carat Asscher Lab Grown Diamond Prong Tennis Necklace in 14K Gold
View full product details
YOUR PIECE

0.1 to 0.5 Carat Radiant Lab Grown Diamond Micropave Religious Pendant in 14K Gold

0.1 to 0.5 Carat Radiant Lab Grown Diamond Micropave Religious Pendant in 14K Gold
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YOUR PIECE

1 to 3 Carat Princess Lab Grown Diamond Bezel Gemstone Bracelet in 14K Gold

1 to 3 Carat Princess Lab Grown Diamond Bezel Gemstone Bracelet in 14K Gold
View full product details

Each piece is sold separately. Choose your options when adding to cart.

A STUDY IN SHAPE

THE CUT
INDEX.

Same metal. A different point of view.
Find the shape that feels like you.

LONG LINES. STEP FACETS.

A rectangular cut with a clean, architectural feel.

Explore this ring
Emerald-cut diamond in a sculptural white-gold men's ring
01 / EMERALDFORM & FACETS

THE INITIAL EDIT

SIGNATURE PENDANTS.

Diamond initials in white gold.

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YOUR PIECE

0.1 to 0.5 Carat Asscher Lab Grown Diamond Prong Initial Pendant in 18K Gold

0.1 to 0.5 Carat Asscher Lab Grown Diamond Prong Initial Pendant in 18K Gold
View full product details
YOUR PIECE

0.1 to 0.5 Carat Round Lab Grown Diamond Bezel Initial Pendant in 14K Gold

0.1 to 0.5 Carat Round Lab Grown Diamond Bezel Initial Pendant in 14K Gold
View full product details
YOUR PIECE

0.1 to 0.5 Carat Radiant Lab Grown Diamond Micropave Initial Pendant in 14K Gold

0.1 to 0.5 Carat Radiant Lab Grown Diamond Micropave Initial Pendant in 14K Gold
View full product details
YOUR PIECE

0.1 to 0.5 Carat Cushion Lab Grown Diamond Micropave Initial Pendant in 18K Gold

0.1 to 0.5 Carat Cushion Lab Grown Diamond Micropave Initial Pendant in 18K Gold
View full product details

THE WEAR GUIDE

FIND YOUR
FIT.

How it sits is part of the look.
A few measurements make the difference.

Start with the way you wear it.

  1. Measure a chain you like.

    Lay it flat and measure from end to end, including the clasp.

  2. Check your neckline.

    Use a soft tape to see where that length sits with your usual T-shirt or collar.

  3. Compare before you choose.

    Match your measurement to the length listed in the product details.

Explore necklaces
Heavy white-gold iced Cuban chains, bracelet and a diamond signet worn with a white cotton T-shirt
A CLOSER LOOK AT THE FITWEBSITE-21

THE CHAIN EDIT

TENNIS ROTATION.

A continuous line of diamonds. Pick your cut.

Explore the collection
YOUR PIECE

2 to 5 Carat Cushion Lab Grown Diamond Bezel Tennis Necklace in 14K Gold

2 to 5 Carat Cushion Lab Grown Diamond Bezel Tennis Necklace in 14K Gold
View full product details
YOUR PIECE

2 to 5 Carat Radiant Lab Grown Diamond Bezel Tennis Necklace in 18K Gold

2 to 5 Carat Radiant Lab Grown Diamond Bezel Tennis Necklace in 18K Gold
View full product details
YOUR PIECE

2 to 5 Carat Asscher Lab Grown Diamond Prong Tennis Necklace in 14K Gold

2 to 5 Carat Asscher Lab Grown Diamond Prong Tennis Necklace in 14K Gold
View full product details
YOUR PIECE

2 to 5 Carat Pear Lab Grown Diamond Channel Tennis Necklace in 18K Gold

2 to 5 Carat Pear Lab Grown Diamond Channel Tennis Necklace in 18K Gold
View full product details
Close-up of a square diamond cluster stud in white gold, worn with a black T-shirt
IN FRAME / DIAMOND STUDS

THE FINISHING NOTE

THE LAST
DETAIL.

A clean tee. A close cut.
Let a single stud catch the light.

Find your studs WEBSITE-21 / WORN YOUR WAY

THE FINISHING TOUCH

DIAMOND STUDS.

Four cuts. A detail that stays with you.

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YOUR PIECE

0.25 to 1 Carat Cushion Lab Grown Diamond Prong Stud Earrings in 18K Gold

0.25 to 1 Carat Cushion Lab Grown Diamond Prong Stud Earrings in 18K Gold
View full product details
YOUR PIECE

0.25 to 1 Carat Emerald Lab Grown Diamond Bezel Stud Earrings in 18K Gold

0.25 to 1 Carat Emerald Lab Grown Diamond Bezel Stud Earrings in 18K Gold
View full product details
YOUR PIECE

0.25 to 1 Carat Princess Lab Grown Diamond Martini Stud Earrings in 18K Gold

0.25 to 1 Carat Princess Lab Grown Diamond Martini Stud Earrings in 18K Gold
View full product details
YOUR PIECE

0.25 to 1 Carat Round Lab Grown Diamond Bezel Stud Earrings in 14K Gold

0.25 to 1 Carat Round Lab Grown Diamond Bezel Stud Earrings in 14K Gold
View full product details

THE DETAILS, DECODED

JEWELRY
NOTES.

The look gets your attention.
The details help you choose.A quick read on gold, diamonds and settings.

01 / THE METAL

Know your gold.

14K
About 58.3% gold
18K
75% gold

Karat describes gold purity. Yellow, white and rose describe its colour. Check both in the details of the piece you choose.

K is for gold. ct is for stone weight.

02 / THE STONE

Shape. Cut. Carat.

Shape is the outline. Cut describes the facets and how they work with light. Carat measures weight, not width.

1 ct = 0.2 g

Explore the shapes

03 / THE SETTING

How the stone sits.

Prong
Small metal claws hold the stone, leaving more of its edge visible.
Bezel
A metal rim follows the stone’s edge and gives it a defined frame.
Look through the pieces

BEFORE YOU CHOOSE

GOOD
TO KNOW.

A few details before
you make it yours.

Ask us a question

Which metal and diamonds are in a piece?

Open the individual product to check its metal, diamond type, cut and setting. Details can vary between pieces and options.

Explore the collection

Can I choose the metal colour or carat weight?

Available options are shown for each product. When a piece has choices, select them before confirming Add to cart or Buy now. The price updates for your selected option.

Is Build Your Stack sold as one set?

Each piece is sold separately. Choose the necklace, pendant or bracelet you want and add each one to your cart with its own options.

Back to the stack

How do I choose my size?

Start with a piece that fits you well, take its measurements and compare them with the product details. Our fit notes above walk you through necklaces, bracelets and rings.

Find your fit

Can I ask about a piece or an order?

Use the contact form and include the product name or link. For an existing order, include your order number and a short description of what you need.

Contact us

INSTAGRAM / THE VISUAL EDIT

IN THE ROTATION.

Heavy links. Everyday layers.
A few ways to wear it.

Explore the pieces
Website-21 / STYLING INSPIRATIONIllustrative campaign imagery.
White-gold diamond signet ring, iced Cuban chain and angular link bracelet on worn black leather — a styling illustration
SILVER TONES / DIAMONDS / BLACK LEATHER

Website-21 / AFTER DARK

THE NIGHT
EDIT.

Silver against black leather.
A sharp ring. A line of diamonds.
Keep the rest simple.

Explore the jewelry

Illustrative campaign imagery.

WEBSITE-21 / THE STORE

BEHIND THE COUNTER.

DEMO STORE
FICTIONAL DETAILS & IMAGES
01 / The storefrontGENERATED DEMO
02 / Inside the studioGENERATED DEMO

A SPACE FOR THE DETAILS

Website-21 Studio

A charcoal-and-silver showroom concept with low glass counters, statement jewelry displays and space to compare the details.

Sample address
21 Sample Avenue, Suite 100
Demo City, XX 00000
Sample contact
+1 (202) 555-0147
[email protected]

STORE HOURS SAMPLE

Monday – Friday11:00 AM – 7:00 PM
Saturday12:00 PM – 6:00 PM
SundayClosed

This store, address, contact information and opening schedule are fictional. They are shown only to preview the design.

Explore the demo store