

Website-21 / HIP-HOP JEWELRY
HEAVY
ROTATION.
Silver-tone links. Diamond details. Put your next rotation together.
Shop by category
The lineup.
SHOP THE PIECES
THE COLLECTION.
Showing 4 pieces in Bracelets.
A heavyweight chain. A worn-in tee.
Keep the rest simple.
THE SIGNET EDIT
BOLD RINGS.
Bold shapes. Diamond details.

OFF DUTY / ON BODY
AT
WRIST.
Silver against worn denim.
One strong piece does the work.
THE BRACELET EDIT
WRIST ROTATION.
Sculpted white-gold links. A little more weight to the look.
THE DETAILS
UP CLOSE.
See the cut, the setting
and the links between.
Asscher, up close.
- CUT
- Asscher
- SETTING
- Prong
- METAL
- 14K GoldWhite Gold
THE ICED EDIT
BUILD YOUR STACK.
A tennis necklace. A cross. A bracelet.
Pick your pieces. Put them together.
Make it your combination.
3 PIECESEach piece is sold separately. Choose your options when adding to cart.
A STUDY IN SHAPE
THE CUT
INDEX.
Same metal. A different point of view.
Find the shape that feels like you.

THE INITIAL EDIT
SIGNATURE PENDANTS.
Diamond initials in white gold.
THE WEAR GUIDE
FIND YOUR
FIT.
How it sits is part of the look.
A few measurements make the difference.
Start with the way you wear it.
Measure a chain you like.
Lay it flat and measure from end to end, including the clasp.
Check your neckline.
Use a soft tape to see where that length sits with your usual T-shirt or collar.
Compare before you choose.
Match your measurement to the length listed in the product details.
THE CHAIN EDIT
TENNIS ROTATION.
A continuous line of diamonds. Pick your cut.

THE FINISHING NOTE
THE LAST
DETAIL.
A clean tee. A close cut.
Let a single stud catch the light.
THE FINISHING TOUCH
DIAMOND STUDS.
Four cuts. A detail that stays with you.
THE DETAILS, DECODED
JEWELRY
NOTES.
The look gets your attention.
The details help you choose.A quick read on gold, diamonds and settings.
01 / THE METAL
Know your gold.
- 14K
- About 58.3% gold
- 18K
- 75% gold
Karat describes gold purity. Yellow, white and rose describe its colour. Check both in the details of the piece you choose.
K is for gold. ct is for stone weight.
02 / THE STONE
Shape. Cut. Carat.
Shape is the outline. Cut describes the facets and how they work with light. Carat measures weight, not width.
1 ct = 0.2 g
Explore the shapes03 / THE SETTING
How the stone sits.
- Prong
- Small metal claws hold the stone, leaving more of its edge visible.
- Bezel
- A metal rim follows the stone’s edge and gives it a defined frame.
BEFORE YOU CHOOSE
GOOD
TO KNOW.
A few details before
you make it yours.
Which metal and diamonds are in a piece?
Open the individual product to check its metal, diamond type, cut and setting. Details can vary between pieces and options.
Explore the collectionCan I choose the metal colour or carat weight?
Available options are shown for each product. When a piece has choices, select them before confirming Add to cart or Buy now. The price updates for your selected option.
Is Build Your Stack sold as one set?
Each piece is sold separately. Choose the necklace, pendant or bracelet you want and add each one to your cart with its own options.
Back to the stackHow do I choose my size?
Start with a piece that fits you well, take its measurements and compare them with the product details. Our fit notes above walk you through necklaces, bracelets and rings.
Find your fitCan I ask about a piece or an order?
Use the contact form and include the product name or link. For an existing order, include your order number and a short description of what you need.
Contact usINSTAGRAM / THE VISUAL EDIT
IN THE ROTATION.
Heavy links. Everyday layers.
A few ways to wear it.
LAYERED LINKS
A closer crop.
ICE ON DENIM
Keep it in the details.
PERSONAL EFFECTS
One piece. Your signature.
CLOSE TO THE LIGHT
The finishing touch.
Website-21 / AFTER DARK
THE NIGHT
EDIT.
Silver against black leather.
A sharp ring. A line of diamonds.
Keep the rest simple.
Illustrative campaign imagery.
WEBSITE-21 / THE STORE
BEHIND THE COUNTER.
FICTIONAL DETAILS & IMAGES
A SPACE FOR THE DETAILS
Website-21 Studio
A charcoal-and-silver showroom concept with low glass counters, statement jewelry displays and space to compare the details.
- Sample address
- 21 Sample Avenue, Suite 100
Demo City, XX 00000 - Sample contact
- +1 (202) 555-0147
[email protected]
STORE HOURS SAMPLE
This store, address, contact information and opening schedule are fictional. They are shown only to preview the design.
Explore the demo store





























